Kyle Peacock

Company Principal

Kyle Peacock is the Principal at Peacock Tariff Consulting, where he and his team turn international trade complexity into clarity. With over 20 years of experience in customs compliance, tariff strategy, and cross-border operations, Kyle leads the firm in delivering forensic audits, executive-level contract guidance, and scalable frameworks for global supply chains.

Kyle values the ever-evolving nature of trade, where each challenge brings new learning and each client opens the door to a different industry, region, and way of thinking. Whether securing tariff refunds, navigating USMCA exceptions, or reviewing Certificates of Origin, Kyle strives to make technical wins both teachable and defensible. His approach blends historical context, trivia, and strategic insight to help clients understand not just what works, but why it matters.

Kyle also serves on the Board of Directors at the Orillia Museum of Art & History and is an active Rotary Club member. These roles reflect his values of stewardship, precision, and long-term impact. Outside of work, he finds balance in gardening and fishing, where patience and observation remain just as vital as they are in trade.

Ashley Kalyn

International Trade Consultant

Ashley Kalyn brings over 10 years of experience in consultative sales, account management, and client relationship development. Her background spans luxury client experience, broadcast journalism, and business development, giving her a distinct ability to communicate complex ideas clearly and connect with clients across industries.

At Peacock Tariff Consulting, Ashley works with businesses to navigate tariffs, import processes, duty recovery opportunities, and evolving trade regulations. She leads with a relationship-first approach, taking time to understand each client’s needs and matching them with strategic solutions that reduce costs and improve operational efficiency. Her strong communication skills and focus on long-term partnerships make her a trusted point of contact for businesses working through complex trade challenges.

Evan Trapp

Vice President of Business Development

Evan Trapp is a seasoned business development and merchandising executive with more than 26 years of experience driving revenue growth, shaping category strategy, and building high‑value partnerships across Canada’s consumer electronics and retail sectors. Known for combining commercial acumen with a data‑driven, customer‑centric approach, Evan has managed portfolios exceeding $250M and led cross‑functional teams responsible for national assortment, vendor negotiations, and omnichannel growth.

Evan currently serves as Vice President of Business Development at Peacock Tariff Consulting, where he leads the firm’s commercial strategy and expansion into the importer, manufacturing, and retail markets. He partners with clients navigating complex tariff and trade compliance challenges, translating regulatory requirements into clear, actionable consulting engagements. His work is grounded in the same strengths highlighted in his resume: “leveraging deep experience in vendor negotiation, category P&L management, and cross‑functional partnerships to advise clients on cost mitigation and supply chain optimization.”

Before joining Peacock Tariff Consulting, Evan spent over 16 years at The Source, Canada’s largest tech retailer, rising to Associate Director of Merchandising. There, he led national strategies for major categories including headphones, smartwatches, home audio, and gaming. His leadership consistently delivered outsized results, such as growing the headphone and smartwatch portfolio to over $250M, securing exclusive launches with global brands like Beats and Sony, and increasing market share YOY.

Evan’s track record includes multiple awards, including The Source’s 2023 Achievers Club Award, Impact Award, and recognition as Monster Audio’s Most Monsterous Buyer of the Year for two consecutive years. Across his career, he has been recognized for his ability to blend analytics, negotiation, and leadership to deliver sustained commercial performance.

Today, Evan brings that same discipline and strategic mindset to the tariff and trade consulting sector, helping clients reduce costs, improve compliance, and navigate an increasingly complex global trade environment.

Mikenna Richardson

International Trade & Tariff Advisor

Mikenna Richardson is an International Trade & Tariff Advisor at Peacock Tariff Consulting, where she drives client partnerships, research, and the education that keeps every engagement moving forward. She partners closely with clients to ensure each project is handled with the precision and integrity it deserves.

Before joining Peacock Tariff Consulting, Mikenna built a career grounded in research, communication, and detail-oriented project work. Her background in records management spans the proper preservation of documents and their confidential destruction, giving her a deep respect for data security and record keeping. During her time working in museums, she sharpened an archival rigor and a talent for presenting intricate information clearly.

Mikenna brings a research-driven mindset to international trade, treating every client engagement as an opportunity to understand context, uncover detail, and translate complexity into clarity. She is methodical and people-focused, equally invested in the precision behind a tariff strategy and the relationships that make implementation succeed.

She holds an Honours Bachelor of Arts with Specialized Honours in History and a certificate in Public History from York University, where she developed the analytical and research skills she now applies to global trade. Outside of work, Mikenna enjoys genealogical research, puzzles, and reading, which keep her curious and grounded.