Canadian SMBs entering the U.S. market need to set up U.S.-side compliance: U.S. importer of record (IRS EIN), U.S. customs broker engagement, HTS classification, CUSMA / USMCA qualification, country-of-origin marking compliance. The qualification work pays for itself rapidly through Section 122 exemption on USMCA-qualifying goods.

This guide covers Canadian SME U.S. Export Guide.

For SMB importers, the practical implementation depends on volume, sector, and forward-pricing decisions.

U.S. importer of record

IRS EIN and Section 25 importer registration. Some Canadian SMBs use a U.S. distributor as importer of record; others establish their own U.S. entity.

U.S. customs broker

Engagement letter with current Power of Attorney. Broker handles entries; Canadian-side advisor handles strategy.

CUSMA qualification

Most Canadian goods can qualify under CUSMA. Worth doing for the Section 122 exemption alone.

Ongoing compliance

Country-of-origin marking, recordkeeping, USMCA documentation maintenance.

Frequently asked questions

When does this apply?

See the section above on scope. Most relevant for SMB importers with cross-border or FTA-related operations.

What documentation is required?

Standard CBP Form 7501, supplier certificates where origin is claimed, BOM analysis for complex products. We review documentation as part of typical engagements.

How long does this take?

Simple cases 1-2 weeks; complex cases 4-12 weeks. Most engagements run 2-6 weeks.

What does this cost?

Initial assessment $3,500-$8,500 fixed-fee. Ongoing retainer $2,000-$6,000/month for active operations.

How do I get started?

Book a 15-minute scoping call. We confirm fit and scope before any engagement letter.

Get started

Book a 15-minute scoping call to discuss your situation.

About the author

Kyle Peacock is the Principal of Peacock Tariff Consulting, an independent tariff and customs advisory firm serving SMB importers across the U.S., Canada, the U.K., and the E.U. He has been quoted in Forbes, CNN, The Washington Post, BBC, CBC, CTV, Financial Post, Nasdaq, Supply Chain Brain, and Harvard Business School publications. Connect on LinkedIn.