Both Peacock Tariff Consulting and Sandler Travis & Rosenberg provide tariff and customs work, but the engagement profiles differ. Sandler Travis & Rosenberg fits active litigation, investigations, or privileged legal work. Peacock fits SMB and lower-mid-market clients ($5M-USMCA50M revenue) needing strategic tariff work – classification, valuation, USMCA qualification, IEEPA refunds, audit response – at SMB pricing.

B2B buyers research by comparison. This page lays out where Sandler Travis & Rosenberg is the right choice, where Peacock is the right choice, and how to decide which fits your actual need. We do not bash competitors; we lay out the trade-offs honestly.

Both firms (or firm types) do real tariff work for real clients. The question is fit – engagement size, scope, pricing model, and the specific kind of expertise needed.

When Sandler Travis & Rosenberg is the right choice

Use Sandler Travis & Rosenberg when these conditions apply:

  1. Active CIT litigation or appeals
  2. Active AD/CVD investigation participation requiring attorney admission to ITC/Commerce
  3. Section 1592 penalty defense
  4. Internal investigation work product privilege protections

When Peacock is the right choice

Use Peacock when these conditions apply:

  1. Pre-litigation tariff work – classification, valuation, USMCA qualification, audit response
  2. IEEPA refund filings and routine PSC/protest work
  3. M&A tariff DD and ongoing advisory
  4. Strategic tariff work without privilege requirement

Pricing model comparison

Sandler Travis & Rosenberg bills hourly with retainers; engagements run from $25,000 to multi-million-dollar litigation. Peacock uses fixed-fee or contingency for most engagements; transparent pricing on /pricing/.

Engagement speed comparison

For project work, Peacock typically engages within 1-2 weeks of initial inquiry. Sandler Travis & Rosenberg engagement timing depends on conflict checking and partner availability; can range from days to weeks.

When you need both

These engagement types are not always mutually exclusive. Common patterns:

  1. Law firm handles privileged legal work and litigation; Peacock handles pre-litigation tariff strategy and routine compliance.

Bottom line

Choose Sandler Travis & Rosenberg if your needs match the conditions in section 1. Choose Peacock if your needs match section 2. Both serve real clients well; the right answer depends on your actual situation. The free 15-minute scoping call is the lowest-cost way to confirm fit.

Frequently asked questions

Are you the same as Sandler Travis & Rosenberg?

No. Peacock is an independent boutique tariff and customs advisory firm based in Orillia, Ontario. Sandler Travis & Rosenberg is a different firm/firm-type with a different business model.

Do you compete directly with Sandler Travis & Rosenberg?

Partially – for non-litigation tariff work, we offer an alternative at SMB pricing. For active litigation or privileged legal work, you need an attorney.

Can I use both?

Often yes. See “When you need both” above. Many clients use Peacock for routine tariff strategy and Sandler Travis & Rosenberg for specific situations where their model is the right fit.

How do I decide?

Match your situation against the “when Sandler Travis & Rosenberg” and “when Peacock” lists above. Or book a free 15-minute scoping call – we will tell you honestly if your engagement fits us better than Sandler Travis & Rosenberg or vice versa.

Do you ever recommend clients to Sandler Travis & Rosenberg?

Yes – when the engagement profile genuinely fits them better. We do not refer for fee or revenue share; the recommendation is honest.

Get started

Not sure if Peacock is the right fit? Book a 15-minute scoping call. No pitch.

About the author

Kyle Peacock is the Principal of Peacock Tariff Consulting, an independent tariff and customs advisory firm serving SMB importers across the U.S., Canada, the U.K., and the E.U. He has been quoted in Forbes, CNN, The Washington Post, BBC, CBC, CTV, Financial Post, Nasdaq, Supply Chain Brain, and Harvard Business School publications. Connect on LinkedIn.