Tariff strategy consulting helps SMB importers design supply chains, source decisions, and forward pricing under tariff uncertainty. The work spans scenario modeling (Section 122 expiration, Section 232 expansions), USMCA leverage on cross-border production, supplier diversification, near-shoring decisions, and FTA layering. Strategy work is upstream of operational tariff consulting – it shapes the medium-term posture rather than fixing today’s entry.

Tariff strategy is increasingly a board-level question for SMB importers in 2026. Section 122 expiration July 24, Section 232 sectoral expansions, USMCA review, and continuing Section 301 create a volatile policy environment. Forward pricing decisions depend on scenarios; supply chain design depends on which tariffs persist; M&A pricing depends on quantified tariff exposure.

This pillar describes strategic tariff consulting – what it covers, when SMB importers need it, and how engagements are structured.

Scope of tariff strategy consulting

Strategic tariff work spans medium-term decisions:

  1. Scenario planning – modeling Section 122 successor regimes, Section 232 expansions, country-specific actions.
  2. Supply chain design – sourcing diversification, near-shoring, USMCA-leveraged structures.
  3. Forward pricing – pass-through analysis, customer communication, contractual flexibility.
  4. M&A pricing – tariff DD for buyers and sellers; quantified exposure for purchase price negotiation.
  5. FTA layering – CETA + USMCA, KORUS + USMCA, multi-FTA configurations.
  6. Tariff exposure modeling – annual cost calculation under multiple scenarios.

Scenario planning methodology

Strategic scenario planning involves:

  1. Identifying plausible scenarios – typically 3-5 covering optimistic, base, and pessimistic outcomes.
  2. Tying scenarios to specific policy events – Section 122 expiration, Section 232 expansions, country-specific actions.
  3. Calculating financial impact under each scenario – landed cost, margin, EBITDA implications.
  4. Defining decision triggers – specific events that prompt strategic moves (sourcing shifts, pricing changes).
  5. Regular review cadence – quarterly updates with major-event triggers.

Supply chain design under tariff uncertainty

Common design considerations:

  1. Mexican near-shoring for Section 301 avoidance and USMCA Section 122 exemption.
  2. Vietnam / India / Korea diversification away from China-only sourcing.
  3. Re-shoring evaluation for high-automation production with lower labor sensitivity.
  4. Multi-source structure for redundancy and tariff arbitrage.
  5. FTZ activation for high-volume operations capturing inverted-tariff or Section 122 re-export benefits.

Forward pricing under tariff uncertainty

Pricing strategy under tariff volatility:

  1. Pass-through analysis – can prices increase to offset tariff?
  2. Customer demand elasticity – elastic vs inelastic demand implications.
  3. Competitive positioning – does the entire market face same tariff exposure?
  4. Contractual flexibility – pass-through clauses, quarterly price reviews, tariff surcharges.
  5. Margin defense strategies – mix shift, supply shifts, pricing-flexibility clauses.

When SMB importers need tariff strategy consulting

Five common triggers:

  1. Annual import volume above $10M with material tariff exposure.
  2. Section 122 / Section 232 / Section 301 cost above 5% of COGS.
  3. M&A activity where tariff exposure is material to deal value.
  4. Forward 12-24 month planning cycle (annual budget, strategic plan).
  5. Significant policy events (Section 122 expiration, Section 232 expansions) requiring scenario response.

Engagement structure

Strategy engagements typically run as project work:

  1. Tariff exposure assessment plus scenario modeling: $7,500-$15,000.
  2. Supply chain redesign analysis: $15,000-$30,000.
  3. M&A tariff DD with scenario modeling: $10,000-$25,000.
  4. Annual scenario refresh: $5,000-$10,000.
  5. Ongoing strategic retainer: $4,000-$8,000/month for active strategy support.

Frequently asked questions

How is strategy consulting different from operational tariff work?

Operational work fixes today’s entry (classification, USMCA Certificate, refund filing). Strategy work shapes medium-term posture (sourcing, pricing, M&A). Both have value at different decision tiers.

When does strategy consulting pay off?

When forward decisions involve material tariff costs. M&A pricing, multi-year sourcing decisions, strategic plan inputs – all high-leverage applications.

How does scenario planning work?

3-5 plausible scenarios tied to specific policy events. Financial impact modeling under each. Decision triggers defined. Quarterly refresh cadence.

Should I shift sourcing from China to Mexico?

Depends on product economics and Mexican supply chain feasibility. For products where Mexican production is feasible, the math often supports the shift – Section 301 avoidance plus USMCA Section 122 exemption.

How do I handle tariff cost in customer pricing?

Pass-through analysis: can prices increase given customer elasticity and competitive positioning? Most differentiated products pass 70-100% of tariff increase; commodity products 30-60%.

Should I run a war-game for Section 122 expiration?

For SMB importers with material Section 122 exposure (>5% of COGS), yes. Scenario modeling supports forward pricing and customer communication.

What does strategy consulting cost?

Project work $7,500-$30,000. Ongoing retainer $4,000-$8,000/month for active strategy support.

How does this integrate with operational tariff work?

Strategy informs operations. Scenario outputs drive USMCA qualification priorities, classification audit scope, FTZ feasibility analysis.

Get started

Book a 30-minute scoping call to discuss your situation.

About the author

Kyle Peacock is the Principal of Peacock Tariff Consulting, an independent tariff and customs advisory firm serving SMB importers across the U.S., Canada, the U.K., and the E.U. He has been quoted in Forbes, CNN, The Washington Post, BBC, CBC, CTV, Financial Post, Nasdaq, Supply Chain Brain, and Harvard Business School publications. Connect on LinkedIn.